Panels Overview | Analyzing Data with Adobe AnalyticsData analysis tools have been developed to help businesses optimize their operations and improve their revenue streams. One such tool is Adobe Analytics, which allows businesses to collect and analyze data across various platforms and channels. With Adobe Analytics' panels, businesses can gain insights from the data collected in an organized way.What is a Panel?A panel in Adobe Analytics is a collection of tables and visualizations that facilitate the analysis of data. Using panels, businesses can come up with custom reports that can help them make data-driven decisions and optimize their marketing strategies. The panels are fully customizable, and you can add or remove visualizations, filters, dimensions, and metrics as you see fit. Adobe Analytics organizes its panels in different groups, depending on the type of data they represent. These groups include Site, Traffic, Behavior, Technology, Pathing, and Marketing Channels, among others. Each group has a set of pre-built panels to help businesses get started with data analysis. You can further customize these panels or create your own from scratch.How Panels WorkPanels in Adobe Analytics work by pulling data from the Analytics database and displaying it in a user-friendly format. The data displayed on a panel is based on the filters and dimensions you have selected. Filters enable you to isolate specific data points, while dimensions allow you to categorize data based on specific criteria. For example, if you choose to filter by time and date, you can analyze how your website traffic changes over time. Similarly, if you filter by marketing channels, you can analyze which channels drive the most traffic to your site. You can also drill down further within panels to gain deeper insights and analyze granular data.Plate FilterOne of the essential tools in Adobe Analytics panels is the plate filter. It allows businesses to isolate specific data points and analyze them independently. A plate filter is a pre-defined set of filter criteria that can be applied to a panel. It can help businesses eliminate noise and focus on specific data points that are relevant to their analysis.For instance, if a business wants to analyze the behavior of users who landed on their site via an email campaign, they can select the Email channel plate filter within the Marketing Channels group. The plate filter will isolate all data points related to email campaigns, allowing the business to analyze the behavior of users who came from email campaigns exclusively.In summary, Adobe Analytics panels provide businesses with a versatile tool for data analysis. They allow businesses to analyze data across various dimensions and metrics, making it easier to draw insights and make data-driven decisions. The plate filter is a particularly useful feature that helps businesses isolate relevant data points while eliminating unwanted noise. Businesses can use Adobe Analytics panels to optimize their marketing strategies, improve their sales funnels, and streamline their operations. Start using Adobe Analytics panels today to get the most out of your data.
Read More